Friday, September 9, 2011

Discounts

So lets take a moment to talk about discounts. All insurance companies have them, and they'll through as many at you as possible.
Here's another way of looking at it. A discount is simply a way of grabbing the customers the company wants and making premiums prohibitivly expensive for those who don't.

Example: If Insurance X only wants customers who are 55 years old, who wants to insure their home as well, and has a record for staying with companies a long time, they'll offer deep discounts for being over 55, multi-policies and having been with their previous insurer for 5 years.

That's how it works and that's how insurers cherry pick their clients.

Furthermore, remember, just because you have a discount doesn't mean you can't loose it. You should talk with your agent and discuss what discounts they have applied to your policy and how deep they are. Imagine the sticker shock if you not only were surcharged for a claim, but also lost a 45% discount?

As always, I'm the Insurance Whiz, and your questions are welcome.

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